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Commerce drops broad tourism message for ‘Fun-Sized’ offerings
Updated at 3:07 p.m.
PROVIDENCE – There will be no successor to the much-criticized 2016 “Cooler & Warmer” state tourism campaign, R.I. Commerce Corp. Chief Marketing Officer Lara Salamano told Providence Business News Tuesday. Instead, with little fanfare, Commerce rolled out a new website in October and a digital ad campaign in November that will be followed up by…