Commerce drops broad tourism message for ‘Fun-Sized’ offerings

Updated at 3:07 p.m.

Emily Gowdey-Backus

01/30/2018

THE R.I. COMMERCE CORP. launched a new tourism marketing campaign in November touting Rhode Island as "Fun-Sized." / COURTESY R.I. COMMERCE CORP.

PROVIDENCE – There will be no successor to the much-criticized 2016 “Cooler & Warmer” state tourism campaign, R.I. Commerce Corp. Chief Marketing Officer Lara Salamano told Providence Business News Tuesday. Instead, with little fanfare, Commerce rolled out a new website in October and a digital ad campaign in November that will be followed up by…

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