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THE R.I. COMMERCE CORP. launched a new tourism marketing campaign in November touting Rhode Island as "Fun-Sized." / COURTESY R.I. COMMERCE CORP.

Do you like Commerce RI’s less centralized plan for marketing Rhode...

Unlike the much-ballyhooed and then immediately much-criticized “Cooler & Warmer” state tourism campaign, the R.I. Commerce Corp. has adopted a more understated approach to...
SELLING R.I.: Jesse Saglio, right, the new president and chief operating officer of R.I. Commerce Corp. at a recent public meeting of the agency’s board. He says Commerce will step up its focus on helping local and small businesses this year. / PBN PHOTO/MICHAEL SALERNO

New Commerce RI President Jesse Saglio promises ‘more of the same’...

Since October 2015, Jesse Saglio, 46, has been a key behind-the-scenes player at R.I. Commerce Corp., most recently serving as managing director and head...

R.I. pitched as ‘Fun-Sized’

“Marketing is not a logo, it is not a brand,” said R.I. Commerce Corp. Chief Marketing Officer Lara Salamano, discussing the agency’s decidedly low-key...
THE R.I. COMMERCE CORP. launched a new tourism marketing campaign in November touting Rhode Island as "Fun-Sized." / COURTESY R.I. COMMERCE CORP.

Commerce drops broad tourism message for ‘Fun-Sized’ offerings

PROVIDENCE – There will be no successor to the much-criticized 2016 “Cooler & Warmer” state tourism campaign, R.I. Commerce Corp. Chief Marketing Officer Lara...
POPULAR RACE: Boats skim the water during the Team Vestas Wind In-Port Race in Newport at the Volvo Ocean Race in May 2015. The race contributes to making Newport an attractive touring destination.   / COURTESY VOLVO OCEAN RACE/AINHOA SANCHEZ

Eighteen months after the ‘Cooler & Warmer’ debacle, does R.I....

When Portsmouth-based Rail Explorers USA, which offers unusual tours on recumbent bicycles along abandoned rail lines, got some national press in late July, business...

Tourism funding frustration grows

The fiscal 2018 budget finally signed into law by Gov. Gina M. Raimondo Aug. 3 again shifts tourism funding, and some regional council directors...

House extends tourism-oversight panel

The House’s recent approval of a second iteration of the 2015 Tourism Study Commission, a 2-year-old legislative body chaired by Rep. Lauren H. Carson,...
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