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Evans named to CMO role at Commerce RI

PROVIDENCE – Heather Evans is the new chief marketing officer of R.I. Commerce Corp., effective immediately, Commerce Secretary Stefan Pryor announced May 21.Evans most...
HEATHER EVANS has been named the chief marketing officer for the R.I. Commerce Corp. / COURTESY R.I. COMMERCE CORP.

Evans named to CMO role at Commerce RI

PROVIDENCE — Heather Evans was appointed the new chief marketing officer of the R.I. Commerce Corp., effective immediately, Commerce Secretary Stefan Pryor announced Tuesday.Evans...
RACE VILLAGE: Crowds gather in Newport for the Volvo Ocean Race stopover in May 2015. The 2017-2018 race stopover marked the second time Newport served as the sole North American locale to host the around-the-world yacht race. In the first week, the race village at Fort Adams State Park saw more than 40,000 ­visitors. / COURTESY VOLVO OCEAN RACE/MARC BOW

Marketing and sailing rewards, but departures too in 2018

R.I. Commerce Corp. last year unveiled a much-anticipated statewide tourism marketing campaign that included an updated website and digital ad initiative.Both centered on what...

Commerce CMO Salamano to return to private sector in Jan.

PROVIDENCE – R.I. Commerce Corp. Chief Marketing Officer Lara Salamano is returning to the private sector in mid-January, Commerce RI announced on Dec. 10.During...
LARA SALAMANO will depart her role as chief marketing officer at Commerce RI for the private sector in mid-January. / PBN FILE PHOTO/MICHAEL SALERNO

Commerce CMO Salamano to return to private sector in Jan.

PROVIDENCE – R.I. Commerce Corp.’s Chief Marketing Officer Lara Salamano is leaving the administration to return to the private sector in mid-January, according to...
BANNER EVENT: Sail Newport Executive Director Brad Read, this year’s Volvo Ocean Race stopover executive director, and Sue Maffei Plowden, race event director, stand on the porch of the Sail Newport Sailing Center with the banner for Volvo Ocean Race Newport. The city is the lone North American stopover for the 2017-18 international race.
 / PBN PHOTO/
KATE WHITNEY LUCEY

Will experience pay off as Newport prepares to once again host...

Martha Parker looks back fondly on the 2015 Volvo Ocean Race Newport stopover and the favorable impact it had on her foul-weather sailing gear...
SOLE SURVIVOR: Tracy Hartman is the CEO of Yawgoo Valley, the only ski park still in operation in Rhode Island. The business has remained viable by diversifying its offerings, adding a water park in 1991 and a snow-tubing hill in 1995. / PBN PHOTO/BRIAN MCDONALD

Yes, winter is challenging, but should it prevent R.I. from attracting...

Originally established as a ski park in Exeter in 1965, ­Yawgoo Valley celebrates all that the Ocean State has to offer tourists and locals...
IT’S A LOCAL STORY: Higher minimum wages do not seem to have hurt New ­England excessively – three states have among the lowest 10 jobless rates in the nation. And Massachusetts, with the third-highest minimum wage in the nation, comes in at No. 17 for lowest jobless rate in the nation. No one ever said New England followed all the national trends.

Higher minimum wage correlates slightly with higher unemployment

One of the primary arguments against raising the minimum wage is that employment will drop, especially among young, entry-level workers.A cursory look at the...

Is transparency bad for tourism?

Trudy Coxe, CEO AND EXECUTIVE DIRECTOR of the Preservation ­Society of Newport County, sees a problem with a lack of transparency in the state’s...
THE R.I. COMMERCE CORP. launched a new tourism marketing campaign in November touting Rhode Island as "Fun-Sized." / COURTESY R.I. COMMERCE CORP.

Do you like Commerce RI’s less centralized plan for marketing Rhode...

Unlike the much-ballyhooed and then immediately much-criticized “Cooler & Warmer” state tourism campaign, the R.I. Commerce Corp. has adopted a more understated approach to...
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