Dunkin’ Donuts considering rebrand

DUNKIN' BRANDS IS considering a rebranding of its stores to simply
DUNKIN' BRANDS IS considering a rebranding of its stores to simply "Dunkin' " / BLOOMBERG FILE PHOTO/RON ANTONELLI
CANTON, Mass. - Dunkin’ Donuts, the Massachusetts-based coffee and doughnut company, will be testing a change in branding at a few of the chain’s locations: selling itself solely as “Dunkin’ ” in an effort to “reinforce that Dunkin’ Donuts is a beverage-led brand and coffee leader.” The company confirmed the new signage will appear at…

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