Dunkin’ Donuts considering rebrand

DUNKIN' BRANDS IS considering a rebranding of its stores to simply
DUNKIN' BRANDS IS considering a rebranding of its stores to simply "Dunkin' " / BLOOMBERG FILE PHOTO/RON ANTONELLI
CANTON, Mass. - Dunkin’ Donuts, the Massachusetts-based coffee and doughnut company, will be testing a change in branding at a few of the chain’s locations: selling itself solely as “Dunkin’ ” in an effort to “reinforce that Dunkin’ Donuts is a beverage-led brand and coffee leader.” The company confirmed the new signage will appear at…

Want More?

Subscribe or register with Providence Business News to keep reading.

REGISTER
for 2 more stories

Subscribe now for $1 for 4 weeks
Already a Subscriber? Login now

Purchase NowWant to share this story? Click Here to purchase a link that allows anyone to read it on any device whether or not they are a subscriber.

- Advertisement -

No posts to display