Everybody’s Business: She’s a champion for Black and brown businesses

Matthew McNulty

04/11/2025

DIVERSE BRANDS: Crystal DaCruz started Boxed in Black, which curates gift boxes filled with items sold and made by Black- and brown-owned businesses, because she felt those products were being underrepresented in the market.  PBN PHOTO/MICHAEL SALERNO

(Editor’s note: This is the 56th installment in a monthly series speaking with minority business owners and leaders. Each will be asked their views on minority-business conditions in the state and for ways to improve those businesses’ chances for success.) Crystal DaCruz knows all the best Black- and brown-owned products and businesses. The first-generation American,

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