WHENEVER an industry starts to feel out of touch with its consumers, be it due to a competitor or from a pandemic, it’s an invitation to challenge the status quo and bring a fresh approach to old business models.
The bookselling industry is no different. For the past three decades, indie bookstores have been under siege by corporate chains and e-commerce retailers. For that reason, when Twenty Stories was founded, we were decidedly not a general-interest bookstore.
While many traditional book retailers carry thousands of titles and order heavily from publisher frontlists, we keep our inventory concise. Every month, we curate a 20-book list that focuses on amplifying the best of contemporary literature, as well as innovative voices that might otherwise get lost in the bookstacks. Because of this, every book in our shop is personally recommended.
These are my tips for standing out and bringing a new perspective to old business models:
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Create your own algorithm: Our book curations are our algorithm, and we adapt it monthly to make it feel as relevant and personalized to our community as possible. It’s important to amplify that individuality within your own business and let your customers know you’re personalizing the experience for them.
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Embrace the niche: As a small business, we are nimble and can serve our communities more effectively because we are our community. Find your niche and embrace it.
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Authenticity is everything: It’s important to share your story often and transparently. Socially conscious consumers like to know where their money is going, and sharing your story helps them understand what and who they’re supporting.