GTECH Holdings Corporation announced that its wholly-owned subsidiary, GTECH Corporation, is the exclusive provider of e-scratch, a web-based, interactive suite of scratch and reveal games. Initially, the company expects to immediately offer e-scratch to GTECH customers worldwide.
“The e-scratch product is part of GTECH’s strategy to expand the core lottery business by attracting new players through both traditional and emerging content venues such as interactive environments,” said GTECH President and CEO W. Bruce Turner.
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E-scratch, as a form of online play, combines the security and convenience of online with the entertainment, branded content, and immediate gratification of instant tickets. The introduction of scratch and reveal games into the interactive online environment represents a clear and significant business growth opportunity.
Bloomberg News
