Pawtucket-based Hasbro is introducing a new version of its classic PLAY-DOH, the PLAY-DOH ARTS ‘N CRAFTS line featuring PLAY-DOH crayons, markers and paints.
The new line is sold at Target stores nationwide. Products feature traditional art tools with a PLAY-DOH “flair,” like crayons of different shapes and markers with two ways to play, according to a press release.
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“This unique line makes arts and crafts fun,” Ira Hernowitz, general manager, Hasbro’s First Fun division said in the release. “By utilizing the popular play patterns in PLAY-DOH, we were able to put a new twist on everyday arts and crafts tools and inspire children to create in new ways.”
This April, the line will be expanded with the introduction of PLAY-DOH ARTS ‘N CRAFTS fountain paints.
Hasbro is a worldwide leader in children’s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Its brands include PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST.
