Hasbro Inc. today named Frank Bifulco, a former Timberland Co. executive, as president of its U.S. Games Unit, which includes the company’s Milton Bradley and Parker Brothers lines.
Bifulco will have day-to-day responsibility for those lines, including manufacturing operations, the company said in a news release. He will report to E. David Wilson, president of the Hasbro Games Segment.
Bifulco has more than 20 years of experience working at global companies, according to a statement from Al Verrecchia, who was named Hasbro’s chief executive officer in May. He said he expects Bifulco to grow the games business and increase shareholder value.
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Bifulco served as senior vice president and chief marketing officer at Timberland, where he was responsible for setting business strategy and directing brand building. Prior to that, he was a senior vice president at ICG Commerce, and also has served as a senior vice president at Coca-Cola North America.
He is a graduate of the United States Military Academy at West Point and holds an M.B.A from Central Michigan University and an Masters in Engineering Science from Cornell University.
