Pawtucket-based Hasbro Inc. is launching a direct-to-consumer Web site that will look to provide online shoppers with the convenience of purchasing toys and games at home, while also providing up-to-date information on Hasbro’s portfolio of brands.
HasbroToyShop.com, which is scheduled to go live in May, will initially focus on a select number of Hasbro brands, including My Little Pony, Weebles, Video Now and other games from Milton Bradley and Parker Brothers.
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In addition, the G.I. Joe 3 3/4-inch scale will make its return with a variety of new figures and vehicles and will be available on HasbroToyShop.com, along with select online retailers. Attendees at the annual International G.I. Joe Collectors Convention, taking place in Minneapolis from June 24 to 26, will be given the first opportunity to order this G.I. Joe product at the convention only, Hasbro said.
Following the convention, the new G.I. Joe product will be available to order on HasbroToyShop.com beginning July 1, with select online retailers having the product offerings available for order shortly after July 1. For more information about product availability, pricing and shipping, consumers can visit HasbroToyShop.com once the site goes live next month.
