Los Angeles-based Prestige Products Corp. is now offering the TracVision A5 low-profile satellite TV antenna from Middletown-based KVH Industries Inc.
Prestige Products, an automotive expeditor, provides high-end car audio and video sales and installation support to more than 600 new car dealerships in 14 western states. While Prestige Products has supported consumer demand for in-vehicle video systems for several years, the addition of the TracVision A5 and live DIRECTV programming enables the company to equip vehicles with a more mobile theater package.
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“For us, the TracVision A5 is a cutting-edge product and we always want to have something new and exciting in our product mix,” explained Scott Parker, director of operations and marketing at Prestige Products, in Business Wire release. “TracVision is a perfect fit for the video systems we were already selling. The thing that sells the TracVision is the clarity of the picture. TV in cars using TV tuners just doesn’t work. However, when people see the digital satellite TV picture in the vehicle using TracVision, it sells them on it.”
The 5-inch high TracVision A5 has opened the automotive video market to mobile DIRECTV service through the development of hybrid phased-array antenna technology that is for use aboard an SUV, minivan, or other passenger vehicle.
Vehicles equipped with a passenger video system and TracVision A5 can receive digital-quality live DIRECTV programming while on the move rather than be limited to pre-recorded video content or static reception of location broadcast TV. TracVision A5’s innovation has most recently been recognized by Automotive News, which named the TracVision A5 as a finalist in the 2005 PACE Awards.
The TracVision A5 has become a sales tool for Prestige Products, which currently fields two vehicles that are equipped with headrest video screens, flat-panel plasma displays in the tailgate, and TracVision A5 antennas. Making use of KVH’s in-store displays as well as its own in-house graphics and collateral materials, Prestige Products promotes TracVision A5 through its own regional distribution centers as well as directly through car dealerships throughout the western United States.
“Purchasing the TracVision A5 as part of a complete in-vehicle entertainment system through a new car dealer is a convenient way for consumers to add the excitement of DIRECTV to their new vehicles,” explained Ian Palmer, KVH’s executive vice president for satellite sales. “High-quality expeditors like Prestige Products work closely with the car dealers to ensure that customers select the products best suited to their needs, budget, and new vehicle. The cost of the TracVision A5 and video system can be rolled right into the new car payment and the installation is completed by the time the customer arrives to pick up the vehicle.”
