Product Notes is a forum for area companies to introduce their products and new technology to the region’s business professionals. Information for this section is compiled from press releases (both electronic and print) and from staff research. High Technology Monthly does not evaluate products listed in this section. Companies interested in listing products and technological developments should submit a brief description of the company, product, and target market. Submissions may be faxed to Product Notes at (401) 274-0670 or mailed to Stacey Myers, Staff Writer, Providence Business News, 300 Richmond St., Providence, R.I. 02093.
Company: BlueStreak.com, Newport. Phone: (401) 849-9090.
Internet address: www.bluestreak.com
Product: E*Banner 2.0 – An Internet advertising tool, based on BlueStreak.com’s patent-pending, Java component technology. BlueStreak.com is an Internet advertising and e-commerce technology provider, and executives from the company announced its launch at a San Francisco technology conference this month. By merging the power of interactive advertising with on-the-spot transactions, BlueStreak.com enables customers to develop innovative solutions for electronic commerce, interactive information exchange and online banner advertising significantly faster and easier than existing offerings.
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E*Banner allows users to quickly and easily create advanced advertising and e-commerce solutions through high-impact, rich media ads that work effectively in today’s low-bandwidth mass-market Internet. E*Banners provide expandable transactive environments which can be used to sell products, exchange information or advertise. Unlike first generation online advertising models that pitted advertiser against Web site for viewers, E*Banners simultaneously provide significant and measurable benefits to advertisers, Web sites and end users.
Java applets are used to create ads which resemble standard Internet banners, but function much like a Web site. When clicked, the banner expands within the current page, allowing end users to interact with the ad without leaving their original site. E*Banners can use interactive animation and multi-media, conduct dialogs with the consumer and offer a secure environment for e-commerce transactions. E*Banners work with limited bandwidth and are already approved for a number of advertising networks and Web sites, such as DoubleClick, 24/7, E*Trade and the Wall Street Journal. No Plug-Ins are needed to download E*Banners, because they are based on Java programs. And to speed the time to market and reduce costs, BlueStreak.com has developed a Java-based, easy-to-use authoring tool (the On-the-Fly toolset) to create the ads.
Market: Organizations advertising on the Internet.
Company: Spot Digital Video, Inc., Providence. Phone: (401) 453-6161.
Internet address: www.spotvid.com
Product: Spot News – A video news service for communications professionals. Spot Digital is a broadcast-quality video, graphics, animation, and multimedia production studio in Providence. The Spot News service is designed to help capture important events, such as a press conference, groundbreaking ceremonies, annual meetings, and any other event on broadcast-quality video. The service is priced hourly and the video footage can be used in a variety of ways after the event.
Additional features of Spot News include tape duplication and distribution to media services; transferring clips from videotape to a Web site format; digital stills; satellite uplinks and conference broadcasting; tape transcription; and archiving for future use as a video or news release or corporate video.
Market: Communications professionals (advertising, public relations, marketing).
Company: Sane Solutions, North Kingstown. Phone: (401) 295-4809.
Internet address: www.sane.com
Product expansion: NetTracker Professional and NetTracker Enterprise for the Cobalt RaQ and RaQ2 server appliances – These existing Web site traffic analysis programs are now available for use with these Cobalt Networks products. Cobalt Networks specializes in network server appliances. NetTracker lets Internet Service Providers and Web hosting companies provide detailed reports about the use of Internet sites.
Offering NetTracker on Cobalt server appliances allows ISPs to provide their customers with detailed Web site traffic statistics. Besides meeting the needs of their customers, ISPs can generate additional revenues by offering this value-added service on a monthly subscription basis.
The intuitive Web browser interface allows users to easily access NetTracker reports remotely via the Internet, with little training required. This feature makes NetTracker reports accessible to non-technical personnel, such as sales and marketing mangers. Since NetTracker resides on the Cobalt server appliance, where the log files are stored, users do not have to download large log files to their computers, which saves time.
The Professional version is designed to analyze a single Web site and is priced at $495. While the Enterprise version is designed to analyze multiple Web sites and is priced on a per-site-basis starting at $995 for five Web sites.
Market: ISPs, Web hosting companies, other business.
Company: Mesa Systems Guild, Inc., Warwick. Phone: (401) 828-8500.
Internet address: www.mesavista.com
Product: Mesa/VistaDB – a tool that Web-enables any relational database through consistent user interface for access to project related information. It lets team members view a report of live data from multiple databases through the consistent user interface.
Mesa/Vista products provide a collaborative Web environment creating project portals for corporate teams. Mesa/VistaDB compliments these tools by giving global project teams access to crucial design and contact data stored in their databases. It provides the means to integrate databases with virtually any ODBC or JDBC that database team members are using. Companies are able to create the best environment possible using this versatile tool, and provide team members with all the information they need regardless of their physical location.
Mesa/VistaDB is fully secure with passwords and authorization levels. This allows authorized users to set the capabilities and access rights, to determine who can enter data, which queries users can run, and which fields are available for viewing. It is available now at a cost of $9,900, plus installation. Annual maintenance cost is $1,782 and includes all future upgrades.
Market: Organizations with project management needs. (For teams with 100 people or less.)
Company: daly.commerce, Providence. Phone: (401) 351-8400
Internet address: www.dalycommerce.net
Product expansion: Purchased MarketMAX from Integrated Marketing Solutions (IMS) of Overland Park, Kansas – This allows daly.commerce to expand its Sales & Marketing Automation suite. Working in conjunction with IMS’s existing solutions for sales force automation and customer service, daly.commerce now offers a fully integrated customer relationship management solution for e-distribution.
The MarketMAX solution provides sales and marketing professionals with comprehensive information and analytical tools, including sales forecasting, opportunity management, account/contact management, competitive analysis, territory analysis and campaign management. It enables remote synchronization, as well as central access to information on customers and other trading partners for maximum sales and marketing effectiveness and productivity.
Gateway Profile Desktop PC.
Company: Gateway Country, North Sioux City, South Dakota. (Local store in Cranston.) Phone: (800) 846-2000
Internet address: www.gateway.com
Product: Gateway Profile Desktop PC – Gateway’s next wave in desktop computers. The slim, all-in-one PC is designed to be a compact package. It offers technology that conforms to your space, rather than forcing your space to conform to it. Starting at $1,999, the Gateway Profile PC’s design centers around its 15-inch LCD active matrix display, which separates it from the standard desktop PC configuration.
Looking like something off a 21st century space station, the Gateway Profile has condensed the monitor and computer case into one unit that consumes the area of a standard letter-sized piece of paper and stands about 15 inches tall.
Market: Designed for both home users, who may be concerned with both space and style issues, to businesses that may want to use them in an office or in tight cubicle space.
