LONDON – NBC Universal has agreed to buy global pay-TV provider Sparrowhawk Holdings from Providence Equity Partners, 3i Group and management shareholders, for an undisclosed sum.
The deal was announced in London by David Elstein, chairman of Sparrowhak Media; Jeff Zucker, president and CEO of New York-based NBC Universal; and Peter Smith, president of London-based NBC Universal International.
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Sparrowhawk – acquired by Providence Equity and 3i in 2005 – has a portfolio that includes the 18 non-U.S. feeds of the Hallmark Channels, which have more than 60 million subscribers in Europe, the Middle East, Africa, Asia, Australia and Latin America.
“Since acquiring the Hallmark Channels business, Sparrowhawk has significantly increased its scale, launching additional channels and feeds, enlarging the staff and embarking on a major joint venture in the form of KidsCo,” Elstein said in a statement.
