How does your company handle advertising and public relations?
• In-house only – 55.6%
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• Combination of in-house and third party – 33.3%
• Consultant or other outside agency only – 11.1%
When should a company consider re-branding itself?
• Whenever the company’s market position starts to deteriorate significantly – 44.4%
• Whenever the company’s market undergoes major disruption – 33.3%
• Only when the company is a part of a merger/acquisition – 22.2%
In the past six months, has your company considered re-branding itself?
• Yes – 44.4%
• No – 55.6%
Which of the following do you believe poses the greatest pitfall in re-branding a company?
• Consumer confusion – 44.4%
• Consistency of campaign – 22.2%
• Quality of campaign – 22.2%
• Cost – 11.1%
