Randolph, Mass.-based Dunkin’ Donuts has signed Boston Red Sox pitcher Curt Schilling to introduce its newest sandwich – the New England maple cheddar sandwich, according to a Business Wire press release. Fresh upon his arrival with the Red Sox, Schilling appears in a new regional advertising campaign touting the latest offering from Dunkin’ Donuts.
Schilling will take a bite out of the sandwich as he practices his Boston accent in a 30-second television commercial and a 60-second radio spot promoting the New England maple cheddar sandwich. The spots will air beginning March 1 and run through April 18.
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“I am thrilled to work with Dunkin’ Donuts, a true New England tradition,” Schilling said.
“Dunkin’ Donuts enjoys an ongoing relationship with the Red Sox and we are really pleased to have Curt Schilling starring in our new advertising campaign to help launch the New England maple cheddar sandwich,” said John Gilbert, vice president of marketing at Dunkin’ Donuts.
The Schilling partnership will also give some Dunkin’ Donuts customers the opportunity to have breakfast with the Red Sox star and sample the new breakfast sandwich at a special event – the “New Englander Breakfast with Curt Schilling” to take place at Fenway Park on April 12.
Dunkin’ Donuts customers in Massachusetts, Rhode Island, and Maine will have the chance to win one of 100 pairs of tickets to the brunch through radio promotions in the Boston, Providence and Maine markets.
Each contest winner and their guest will have the opportunity to sit down to breakfast at Fenway Park’s .406 Club with Schilling, Red Sox Manager Terry Francona and other Red Sox executives. Attendees will also go on a tour of Fenway Park.
The New England maple cheddar sandwich will be offered through May 2004 at participating Dunkin’ Donuts shops in the Northeast. The sandwich features egg with a maple-flavored sausage patty, topped with a slice of melted cheddar cheese. The sandwich is served on a croissant.
The sandwich will debut at participating Dunkin’ Donuts’ shops in Massachusetts, Rhode Island, Connecticut, and Portland and Bangor, Maine.
Dunkin’ Donuts Inc. is the largest coffee and baked goods chain in the world with 5,800 locations in 29 countries worldwide.
