Are you planning to watch the Super Bowl?
Yes, regardless of who is playing – 86%
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No, regardless of who is playing – 14%
If you watched last year’s Super Bowl (Patriots versus Carolina Panthers), do you remember which products or services were promoted in particular commercials?
Yes, several of them – 25%
Yes, but only one or two – 58%
No, I don’t recall any – 17%
If you do watch the Super Bowl, are you more likely to pay attention to the commercials than you would during some other game or television program?
Yes – 77%
No – 23%
The Super Bowl will start around 6:30 p.m. on Sunday (Feb. 6) and last until at least 10 p.m. Would you be more likely to watch it if it started a couple of hours earlier?
Yes – 21%
No – 21%
It doesn’t make a difference – 58%
