Tag: Advertising
Adding Authenticity to Healthcare Marketing with Storytelling
We all know the power of stories, but too often, businesses turn to features and benefits. Opting for transactional marketing with product photos and...
R.I. joins suit against Google over digital advertising dominance
WASHINGTON (AP) – The Justice Department and eight states, including Rhode Island, filed an antitrust suit against Google on Tuesday, seeking to shatter its...
Projo parent posts $54.1M loss in Q3
PROVIDENCE – Gannett Co., the parent company of The Providence Journal and other local publications, reported a loss of $54.1 million in the third...
Advertising CEO will share tips to accelerate company growth at November...
Sean Reilly, CEO and president of Lamar Advertising Company headquartered in Baton Rouge, La., will share lessons learned from transforming Lamar and accelerating its...
Digital marketing efforts help PMC Media Group ‘come back’ from COVID...
PMC Media Group was coming off a record-breaking 2019. Darren Jodoin, founder and president of the media and advertising firm, said the business had...
Pandemic survival
Has your company significantly modified its operation during the pandemic?
Yes: 78%
No: 22%
What changes have you made to your organization that were needed to continue...
RDW GROUP NAMES THREE NEW PARTNERS
Providence, RI…Christopher DiSano, Giselle Mahoney and Michael Masseur have been elected partners at RDW Group, Inc., an integrated communications firm, announced James J. Malachowski,...
TribalVision LLC
Best Places to Work 2019 | MIDSIZE COMPANIES (50-149 employees):
20. TribalVision LLC
What three words best describe your staff? Dedicated, passionate, hard-working.
How would you...
Google: Ads, search generate $398M in R.I. economic activity in 2018
PROVIDENCE – Google LLC estimated in a report published Monday that it accounted for $398 million in economic activity for Rhode Island businesses, website...
![EXPANDING SERVICES: Brian Gross, left, creative partner, speaks with Jeremy Crisp, managing partner, at Nail Communications in Providence. The longtime advertising agency recently launched a public relations arm called Nail[PR].
/ PBN PHOTO/RUPERT WHITELEY](https://assets.pbn.com/uploads/2019/05/0503spotlight-150x150.jpg "Nailing client messaging")
Nailing client messaging
Known as “the father of public relations,” the late Edward Bernays probably would be proud. Today, “PR people,” as they’re sometimes called, outnumber journalists...
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