Tag: Lara Salamano
Higher minimum wage correlates slightly with higher unemployment
One of the primary arguments against raising the minimum wage is that employment will drop, especially among young, entry-level workers.
A cursory look at the...
Is transparency bad for tourism?
Trudy Coxe, CEO AND EXECUTIVE DIRECTOR of the Preservation Society of Newport County, sees a problem with a lack of transparency in the state’s...
Do you like Commerce RI’s less centralized plan for marketing Rhode...
Unlike the much-ballyhooed and then immediately much-criticized “Cooler & Warmer” state tourism campaign, the R.I. Commerce Corp. has adopted a more understated approach to...
New Commerce RI President Jesse Saglio promises ‘more of the same’...
Since October 2015, Jesse Saglio, 46, has been a key behind-the-scenes player at R.I. Commerce Corp., most recently serving as managing director and head...
R.I. pitched as ‘Fun-Sized’
“Marketing is not a logo, it is not a brand,” said R.I. Commerce Corp. Chief Marketing Officer Lara Salamano, discussing the agency’s decidedly low-key...
Commerce drops broad tourism message for ‘Fun-Sized’ offerings
PROVIDENCE – There will be no successor to the much-criticized 2016 “Cooler & Warmer” state tourism campaign, R.I. Commerce Corp. Chief Marketing Officer Lara...
Eighteen months after the ‘Cooler & Warmer’ debacle, does R.I....
When Portsmouth-based Rail Explorers USA, which offers unusual tours on recumbent bicycles along abandoned rail lines, got some national press in late July, business...
Tourism funding frustration grows
The fiscal 2018 budget finally signed into law by Gov. Gina M. Raimondo Aug. 3 again shifts tourism funding, and some regional council directors...
House extends tourism-oversight panel
The House’s recent approval of a second iteration of the 2015 Tourism Study Commission, a 2-year-old legislative body chaired by Rep. Lauren H. Carson,...