Home Economy Entrepreneurship Trust your gut

Trust your gut

By

Tom Canterino

-

10/13/2023

Tom Canterino founded Providence-based digital marketing agency LevelUP Digital Solutions in 2020. / PBN PHOTO/MICHAEL SALERNO

Tom Canterino | LevelUP Digital Solutions LLC founder and chief strategist Even though small businesses are the backbone of our economy, contributing to 30% more job creation than large corporations, we tend to look toward corporate giants for guidance and leadership. The wisdom of small-business owners often goes unrecognized. As founder and operational leader, I’ve

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Tom Canterino | LevelUP Digital Solutions LLC founder and chief strategist Even though small businesses are the backbone of our economy, contributing to 30% more job creation than large corporations, we tend to look toward corporate giants for guidance and leadership. The wisdom of small-business owners often goes unrecognized. As founder and operational leader, I’ve worn multiple hats – a reality all too familiar to fellow small-business owners. Each role comes with its unique set of challenges and rewards, teaching invaluable lessons along the way. As LevelUP Digital continues to grow and evolve, the teachings we have learned have never been more relevant. Here are some valuable lessons I’ve learned along the way: • Cherish the process: We take pride in the work we do and the content we create. We constantly strive for improvement, debriefing after each project to identify our strengths and areas for growth. • Foster collaboration: Running a small business requires teamwork. As an entrepreneur, you have the privilege to choose your team and partners. Collaboration not only enriches the work but also fosters accountability as you work toward a shared goal. • Embrace the unknown: Starting a new business is like stepping into uncharted territory. It’s natural to feel overwhelmed, but it’s crucial to channel this fear into motivation. Use the uncertainty as a driving force to explore, learn and innovate. • Value your freedom: Having your own business allows you control and freedom – the power to choose your clients, the projects you undertake and the way you work. • Ask for help: Sometimes, people may not be able to offer financial support but can contribute in other ways. Asking for help can be challenging, but it is essential for realizing your potential and expanding your network. Even if entrepreneurship isn’t in your future, these lessons are universally valuable. They offer guidance on navigating your career, managing your finances and fostering meaningful relationships.