Bob Salvas has joined The Allied Group as loyalty programs manager.
He will work with the marketing department and advise clients on direct mail and loyalty marketing programs.
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He is a 22-year veteran of the U.S. Postal Service and worked for 15 years in sales and marketing.
Salvas also spent three years as direct mail consultant for LoyalTec, a loyalty marketing company in Cumberland that was acquired by The Allied Group in February.
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