CVS settles on sweepstakes claim

CVS Corp., the second-largest U.S.
drugstore chain, reached a settlement with New York Attorney
General Eliot Spitzer’s office over claims that a sweepstakes
didn’t allow some shoppers to enter.

CVS agreed to change how it displays entry forms and also
will pay $77,000 in civil penalties and costs, Spitzer’s office
said in a statement. The contest for a trip to Hawaii didn’t
allow entries unless customers bought photo prints and used a
store coupon card to make the purchase, Spitzer’s office said.

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“Companies that conduct in-store sweepstakes must,
according to state law, provide a level playing field for those
customers who do not make purchases,” Spitzer said in a
statement.

Bloomberg News

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