Updated 1:10 p.m.
PAWTUCKET – Hasbro Inc. plans to launch a quarterly subscription service this summer that will allow buyers to purchase crates of new games to play, according to an April 21 report from Fortune.com.
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Each Hasbro Gaming Crate will cost $49.99 and contain three brand-new games from one of two categories: party-themed games intended for adults, or family-themed games inclusive of all ages. Jonathan Berkowitz, senior vice president of marketing for Hasbro Gaming, called the subscription service “the perfect marriage” for the toymaker’s games division.
Hasbro’s sales of new games such as Speak Out, Toilet Trouble, Pie-Face and Fantastic Gymnastics climbed 43 percent in the first quarter, Providence Business News reported Monday. The added gaming revenue contributed to a 46 percent rise in the company’s total profits to $68.6 million compared with last year’s first quarter.
The Hasbro Gaming Crate will make Hasbro the first major toymaker to join the chain of smaller startup companies that have launched subscription-based services for games, according to Fortune.com.
Kaylen Auer is a PBN contributing writer.
