Hasbro preps online Transformers game

PAWTUCKET – Hasbro Inc. will be developing a new online game based on the Transformers brand with Cambridge, England-based games developer Jagex Limited.
The two companies signed a strategic development agreement on March 14; the game is slated to launch in 2012 in North America, Latin America, Europe, New Zealand and Australia.
“Transformers is one of the most iconic brands in the world and we are delighted to team up with Hasbro in order to bring our shared vision to reality,” said Mark Gerhard, CEO at Jagex Games Studio.
“There is a huge appetite for an online Transformers game and we will utilize every bit of our development and publishing expertise to deliver a dynamic and action-packed game.”