RecruitDYNAMICS hires Duffy & Shanley
New York-based recruitDYNAMICS.com recently hired Duffy & Shanley of Providence to launch a five million dollar synchronized marketing campaign targeting information technology (IT) and client employers in the greater New York metropolitan area. RecruitDYNAMICS.com pairs highly-skilled IT professionals with the right contract employment opportunities in large corporations. By providing personal customer service and an innovative matching system, the company is revolutionizing the traditional IT staffing model.
”We offer a unique service allowing contract IT professionals and companies to actively negotiate their own rates to ensure fair market value for both parties,” said Paul Sheridan, chief operations officer at recruitDYNAMICS.com. “We wanted an agency that understands our company’s uniqueness and can convey the message effectively.
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”Until recently,” Sheridan continued, “dot-com businesses have generally had two primary marketing choices: interactive agencies or traditional advertising agencies. Duffy & Shanley’s synchronized team approach merges expertise from all disciplines.”
The synchronized marketing campaign Duffy & Shanley developed for recruitDYNAMICS.com includes targeted online and print advertising, e-direct and offline marketing, and viral marketing efforts targeting “tech hubs” and attendees of high-tech trade shows in New York City. The ad strategy acknowledges the audience’s intelligence, but delivers the message in a light, fun way.
The campaign theme features an oversized brain, with ad copy inviting the IT professional to “get your big brain over to recruitDYNAMICS.com.” other ads offer a “bigger piece of the pie,” capitalizing on recruitDYNAMICS.com low, open fee of fifteen percent, not the standard forty percent. Viral marketing giveaways included T-shirts and brain-shaped foam stress relievers.
”Our campaign goals were to increase highly-targeted traffic to the Web site, and to acquire quality profiles of IT contractors in the New York metro area,” said Kira Greene, interactive director at Duffy and Shanley, and recruitDYNAMICS.com team leader. “Our synchronized online and offline strategy delivered measurable results to the client.” Since the campaign began, there has been a forty percent increase in site traffic, and a large spike in IT profiles.
Cox launches service in SK and Narragansett
Cox Communications has announced the launch of Cox Digital Telephone service in South Kingstown and Narragansett, bringing to ten the number of Rhode Island communities with a competitive choice for local and long distance telephone service.
Cox Digital Telephone offers customers a money-saving alternative to Bell Atlantic when they have at least one other Cox service. Cox Digital Telephone is the first company to offer area residents free calls to Providence.
Cox Digital Telephone was initially launched in February in the Cumberland, Lincoln, North Smithfield, Smithfield, and Woonsocket areas. The service also became available to the Pawtucket, East Providence and Central Falls area last April. Other cities and towns will have access to the new service later this year.
Cox is one of the first cable television companies to offer local telephone service following enactment of the 1996 Telecommunications Act, which allowed cable television companies to enter the local telephone business for the first time.
”We have invested nearly $300 million in Rhode Island’s telecommunications infrastructure, and we are committed to meaningful, facilities-based competition,” Hightower said.
Cox’s long-term strategy has been to maximize the vast capability of its digital broadband network to offer customer a reliable, easy and economical full-service communications package. Anticipating changes on the regulatory scene, Cox for the few years has been upgrading its delivery network, deploying fiber optics, increasing network capacity and preparing its infrastructure to deliver two-way communications. The result is a state-of-the-art broadband network capable of offering a wide array of voice, data and video choices to customers.
New product offerings leverage XML technology
tillage, a first-mover technology company and provider of telecom e-commerce solutions, has announced the launch of its corporate Webster, www.telegea.com, and a suite of new product offerings.
tillage Digital Goods and tillage Digital Rewards leverage XML’s breakthrough technology to provide comprehensive telecommunications e-commerce solutions. Major telecommunications services providers and other online merchants are using TeleGea’s product offerings to power their own online delivery management models and create new distribution channels and revenue streams while improving supply chain efficiencies.
“The launch of TeleGea’s unique telecommunications platform signifies a leap forward for telecom providers and other online merchants, empowering them to fully leverage the potential of the Internet,” said Steven Dominikos, Chairman and CEO of TeleGea. “Traditionally, telecommunications products have been distributed through bricks and mortar and telesales channels that are more expensive and less efficient than the Internet. Now, these companies can leverage our technology to virtualize telecom products and deliver them securely and in real-time to online buyers.”
The demand is clear: the total global market for telecommunications services is currently in excess of $500 billion and is forecasted to grow to over $1 trillion by 2004. Transaction-based telecommunications products and services such as business services, calling card, conference calling, several categories of wireless services and next generation mobile-enhanced services are rapidly growing segments expected to reach $200 billion in market size by 2003. TeleGea enables its customers to capitalize on these tremendous market opportunities.
