Image makeover suits Filene’s Basement CEO

It’s an event that garners worldwide news coverage. Filene’s Basement’s annual “Running of the Brides,” a premarital free-for-all for wedding dresses at discounted prices, has been featured in local newspapers and even on NBC’s “Today.” Photographers and cameramen have captured the predatory tactics of the soon-to-be wed, and the event has generated priceless publicity for…

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