Holly Thomas has joined the RDW Group Inc.’s Providence office as a senior account executive. She previously worked at Public Relations Partners in Cleveland, Ohio as a senior program manager, where she was responsible for the development and execution of comprehensive brand communications for consumer clients. Thomas is a member of the Public Relations Society of America. She is a graduate of Kent State University in Ohio. Thomas lives in North Attleboro, Mass.
PBN: Did you realize it gets this cold in Rhode Island?
Seifert Systems Invests in Energy Efficiency to Strengthen Operations
For manufacturers, energy is more than just another operating expense. It plays a critical role…
Learn More
Thomas: Is this cold? I relocated here from Cleveland, Ohio, where the first snow often arrives before Halloween!
PBN: What are you most looking forward to about living here?
Thomas: I’m really looking forward to exploring New England. I’ve done a little already, but there is so much to do and see within a short distance.
PBN: What is the key to successful public relations work?
Thomas: Knowing your audience. It’s PR 101, but it is such a pivotal part of the process. It determines your chances for success right out of the gate. Beyond that, I think successful PR takes creative problem-solving, collaboration and a keen understanding of human behavior.
PBN: What do you like best about your job?
Thomas: The diversity. In my opinion, that’s one of the very best things about working in an agency environment – the exposure to a wide variety of industries, business challenges and professional perspectives. And the pace is such that there is no time or inclination for monotony.
PBN: What inspires you?
Thomas: I’m inspired mostly by the capacity of people – particularly their resilience and courage. I volunteered at the Ronald McDonald House in Cleveland, and I am still inspired by every child and family I met there.
