Makers of sports shoes are
introducing products with various high-tech features, in the hope
of bringing $100 sneakers back to the United States, the Wall Street
Journal reported.
Companies such as Canton, Mass.-based Reebok International Ltd., Adidas Salomon
AG and Nike Inc. are trying to persuade people to buy shoes that,
it’s claimed, offer better fit and more comfort, at prices
between $100 and $250, the newspaper said.
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The number of shoe types that sell in the United States for more than
$100 fell by 7 percent last year and by 21 percent in 2002, the
Journal said, citing NPD Group, a market tracker. That was because simpler sneakers came back into fashion, the paper said.
Bloomberg News
