Tim Hortons, Cold Stone continue cobranding

OAKVILLE, Ontario –Tim Hortons Inc. and Kahala Corp., Cold Stone Creamery’s parent company, announced last week that they will expand a cobranding relationship that began in Rhode Island this past March.
The two companies will bring six joint Cold Stone Creamery and Tim Hortons locations to Canada. The joint-store concept began in Rhode Island this spring with two cobranded locations. Since then, a total of 38 restaurants have been fully re-branded to the new combined Cold Stone Creamery and Tim Hortons concept.
“Our customers have responded enthusiastically to our cobranded test locations in the U.S. and the signature Cold Stone product offerings available at our restaurants,” said Roland Walton, chief operations officer, Canada, Tim Hortons Inc. “We will test the cobranded platform in six Canadian restaurants to determine the potential in Canada and our ability to maintain the same high standard of quality and service our customers expect.” &#8226