Does your company offer a mobile application or a mobile site?
• Neither – 60.0%
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• Yes, both – 20%
• Yes, a mobile site – 20.0%
Are there plans for your company to expand its mobile and/or social media presence?
• Yes – 50%
• Maybe – 20%
• No – 30%
Does your digital strategy include mobile commerce?
• Yes – 40%
• No – 40%
• Not applicable – 20%
Does your company use social media in marketing/advertising?
• Yes – 70%
• No – 30%
Do you have a position responsible for social media?
• Yes – 40%
• No – 60%
