Back-To-School Shopping

QUESTION: Have you started your back-to-school shopping?

Yes: 50%

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No: 50%

QUESTION: How do you expect your back-to-school shopping expenses for this
year to compare to last year’s?

Expect to spend the same: 67%

Expect to spend more: 33%

QUESTION: For which category do you expect to spend more money?

Books, backpacks, notebooks and other supplies: 20%

Computer or computer-related products: 40%

Clothing, uniforms, sneakers/shoes: 40%

QUESTION: Where will you do the bulk of your back-to-school shopping?

Major malls: 25%

Big-box retailers (Target, Kohl’s, Wal-Mart, etc.): 75%

QUESTION: How much of your back-to-school-shopping do you expect to do via the Internet?

A substantial amount: 17%

A modest amount: 17%

Very little or none: 66%