A.T. Cross Company announced a strategic partnership with NASCAR Champion, Rusty Wallace. The program was launched at the race at Daytona, marking the first such alliance for A.T. Cross and the NASCAR community.
To celebrate this affiliation, the Lincoln-based company has created two Special Edition Rusty Wallace Signature pens, the Rusty Wallace Ion™ pen and the Rusty Wallace Morph pen. Each pen offers a way for Wallace fans to add to their collections of memorabilia. Rusty will also wear the Cross logo on his racing uniform.
The Ion™, a futuristic, sleek palm-sized pen, features Rusty’s signature and his number 2 on the side. The compact Ion can be opened for writing with its one hand open/close feature.
The Morph pen features Rusty’s number 2 on the clip and his signature on the side. The Morph features an “morphing’’ technology, where a user simply turns the dial at the top of the pen and the refill extends and the silicon finger grip section morphs into a triangle grip for comfort.
The partnership between Rusty and A.T. Cross was born out of Rusty’s personal experience. Painful writer’s cramp from signing thousands of letters and autographs each week left him unable to use his writing hand for hours. He was given a Cross Morph by a friend and after trying it, with its ergonomic grip, the cramp was virtually eliminated. Rusty Wallace became an immediate fan of A.T. Cross’ line of pens and contacted the company to explore possibilities.
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