Laura Walmsley | Preventure, chief client officer
Growing a great business requires the right numbers. To Preventure, a leading provider of wellness and fitness solutions for corporations and insurers, that means a strong ROW – return on wellness.
Diversity matters at Amgen
We believe our differences lead to better science and better business outcomes, enabling us to…
Learn More
No one understands that better than company Chief Client Officer Laura Walmsley.
For the past 15 years, Walmsley has been instrumental in growing Preventure’s client base to more than 200 businesses across the country. As a result, more than 10 million people are living happier and more-productive lives.
“This is what inspires me day after day,” said Walmsley. “One of the best ways to accomplish goals is to make sure people are performing at their best, and that’s leading to more profitable workplaces across the country.”
Walmsley started out as a sales associate at Preventure in 2002 after working for a corporate concierge business out of college. She utilized her experience there to connect with human resource organizations across the country to better understand their needs. That move paid off and eventually led to her becoming the first million-dollar salesperson at the company.
“I think I really brought an understanding about what HR managers cared about in terms of a healthier and more-balanced workforce,” said Walmsley. “We’ve proved through our clients over time that this is what gets the results.”
Walmsley worked her way up to chief business-development officer in 2012, where she built and led the company’s sales team. Since then, Preventure’s annual average revenue has grown 32 percent. She took over as CCO last year and is now responsible for all company revenue, including new-client sales, products and client retention. Over her tenure, the company has undergone a rebrand, expanded its market presence and consistently grown its client base year over year.
“In my 34 years of business, Laura is one of the smartest people and the best salesperson I have ever worked with,” said Preventure CEO Mark Correia. “She is extremely confident, has boundless energy, an incredible work ethic and an inspiring attitude.”
One of the biggest reasons for Walmsley’s success as an executive is her ability to adapt and embrace technology. Two years ago, she led the development and launch of Preventure’s digital-engagement platform, Maxwell. The online tool delivers differentiated doses of wellness, which are designed for each participant.
“We knew what it could be and how it would be different than what’s already in the marketplace,” said Walmsley. “This brought an individualized recommendation on what an optimal lifestyle looks like for each person. It really boosted our company’s growth.”
Maxwell is just the latest of Preventure’s ongoing innovations to move the wellness industry forward. Walmsley also led the launch of a new webinar initiative for customers and prospects as a way to set the company further apart within the industry.
“I really attribute our successes to alignment,” said Walmsley. “The more alignment I can provide between my universe of marketing, sales, account management and product development allows us to have an equation of one plus one equals four or five, instead of just two.”
That alignment continues to be the right fit for Preventure, which has twice been recognized by Inc. Magazine as one of the fastest-growing private companies in America. Since Walmsley joined the company in 2002, Preventure has grown from a staff of five to more than 80.
“Laura is an invaluable part of Preventure,” said Correia. “She has been a vital contributor to our success from the beginning right through to today.”
In addition to growing and retaining Preventure’s client base, Walmsley also plays a pivotal role in building and maintaining the company’s culture through a variety of community-outreach activities. She donates time and resources to local food banks during the holidays and recently participated in Preventure’s “Weightless Project Challenge,” empowering people to contribute exercise minutes to feed the hungry.
“I’m really proud of our culture here,” said Walmsley. “We embrace challenges and see them as opportunities and make sure we help others obtain optimal health in our community.” n
