Have you found that public relations is important to the success of your business?
• Yes – 97.4%
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• No – 2.6%
What PR techniques does your company use?
• Press releases – 100%
• Event sponsorship – 90%
• Charitable giving – 68.9%
• Web/podcasts – 66.6%
• Press conferences – 21.8%
Do you have a dedicated public relations department at your company?
• Yes – 88.6%
• No – 11.4%
What is your company’s primary use for public relations?
• Brand building – 99.5%
• Crisis communication – 45.8%
• Community involvement – 36.8%
• New product launches – 26.1%
• Personnel promotion – 10.3%
