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Don’t derail your marketing

Marketing has never been a laidback, trouble-free game anyone can play. Today, it’s far more perilous than ever, particularly since prospective customers are moving...
FORCES JOINED: Alicia Piazza, left, and Nicole Eller combined their strengths in social media marketing to form The Spark Social Inc. / PBN PHOTO/MICHAEL SALERNO

Marketing merger was sparked by social event

Nicole Eller and Alicia Piazza were introduced at a networking event, and it didn’t take long for them to realize they shared a strong...

Leap year is here

Do you use leap year to create a marketing buzz for your company? No: 100% Yes: 0% In what way do you utilize leap year to benefit...

Seeking outside assistance

How often have you employed an outside consultant to advise your company? On an annual basis: 54.6% Once in the last five years: 18.2% Only on rare...
GOOD FIT: The Aquidneck Club in Portsmouth offers a host of amenities, including an equestrian center. General Manager Ron Woods says such nongolf attractions must be well-planned to succeed. 
 / PBN PHOTO/MIKE SKORSKI

Golf clubs’ course correction toward families a lesson learned

Rhode Island’s many mesmerizing water vistas make it a natural haven for golf clubs, which have long catered to recreational and business interests. In...

Marketing success with integrated plan

2019 PBN Fastest Growing Companies: $250,000 to $5M 4. Integrated Media Group LLC CEO (or equivalent): Gil Lantini and Ralph Coppolino, co-founders 2018 Revenue: $1,702,345 2016 Revenue: $573,649 Revenue...
PBN PHOTO/RUPERT WHITELEY

Five Questions With Heather Evans

Heather Evans | Chief marketing officer, R.I. Commerce Corp. 1. What is your first priority in your new job? To listen and learn. ...

TribalVision Named to the Inc. 5000 List for the 4th Time...

This week, for the 4th time in five years, TribalVision was named to Inc. magazine’s annual list of the 5000 fastest-growing private companies in...

Commerce eyes fall, winter for R.I. tourism opportunities

PROVIDENCE – Rhode Island’s appeal in the fall and winter, combined with the ample availability of hotel rooms, is an untapped resource, the state’s...

How to mess up a company’s sales

Thousands of salespeople work in conditions that are stacked against their success. Even though it’s 2019, the belief persists that “nothing happens until someone...
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