Home Industries Business Services Gulpfish’s artificial intelligence streamlines job application process

Gulpfish’s artificial intelligence streamlines job application process

By

Nancy Kirsch

-

09/22/2017

PLAY BALL! Ilya Reikhrud of Gulpfish, standing, conducts a management- training session with employees of Arooga’s Grill House & Sports Bar in Warwick.  / PBN PHOTO/MICHAEL SALERNO

INNOVATIVE COMPANIES | TECHNOLOGY Matching qualified job applicants with hiring employers can be tedious and inefficient. “Ninety-five to 98 percent of applicants drop off of online employment services, given the lengthy application process,” said Ilya Reikhrud, founder and CEO of Gulpfish Inc. “Gulpfish is trying to reverse those numbers. We’re a direct connection between an

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INNOVATIVE COMPANIES | TECHNOLOGY Matching qualified job applicants with hiring employers can be tedious and inefficient. “Ninety-five to 98 percent of applicants drop off of online employment services, given the lengthy application process,” said Ilya Reikhrud, founder and CEO of Gulpfish Inc. “Gulpfish is trying to reverse those numbers. We’re a direct connection between an applicant and a hiring manager,” he said. Gulpfish’s artificial intelligence programs allow applicants to apply for jobs in 30 seconds; employers to communicate directly with groups of applicants and search for applicants based on specific criteria; and employers’ workers to communicate electronically with one another about targeted applicants. With 10 employees, the Warwick-based company first focused on Rhode Island’s restaurant and hospitality industry. Customers include such behemoths as International Game Technology, many restaurants on Providence’s Federal Hill and Thayer Street, and some mom-and-pop operations. With more than 1,600 employer customers, it has a strong East Coast presence, but with customers in Texas and California as well, said Reikhrud. Basic services for employers and applicants are free, though 70 percent of employers pay for additional services such as ad writing; training for human resources managers on Gulpfish applications; creation of marketing campaigns; or use of Gulpfish’s newest service – JobisON – a referral program designed to help a company find top talent to satisfy those hard-to-fill positions. “We assume the upfront cost of finding applicants and a portion of the employer’s recruiting fee is paid to the hired applicant as a signing bonus,” said Reikhrud. Some 115,000 Rhode Island residents have signed on to Gulpfish, which launched with 12 investors in the midst of the economic downturn in 2010. “This year has been incredible; 2017 revenue tripled last year’s revenue,” Reikhrud said. He anticipates introducing a new application next year that will fill employers’ hiring needs on a moment’s notice.