Hasbro, Inc. will unveil its 2003 product line-up at the American International Toy Fair in New York City on February 16th. Also among Hasbro’s line are new items from this past holiday season’s hottest brands including Furreal Friends, the Twister Moves game, Beyblade and Go Go My Walkin’ Pup. The Pawtucket, Rhode Island-based company will also be bringing back old favorites with new twists, including G.I. Joe, Easy-Bake Oven, Transformers and My Little Pony.
Highlights of Hasbro’s 2003 toy and game lines include:
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The Poster Phone , a real working speakerphone that’s just over one inch thick and meant to be hung on a wall or door. The Poster Phone makes group calls easy and fun and the eye-catching design comes in hot pink and neon green. You can program up to five numbers into the speed dial memory and write those names in the erasable spaces on the poster. It’s battery operated and comes with all accessories included. Just plug it into any existing phone line and dial away for endless hours of hands-free talk time. (Available: Spring; Approximate retail price: $24.99)
The Poster Radio, a tunable analog FM stereo that’s just over one inch thick. Kids can decorate their rooms with it by hanging it on any door or wall. It comes with adjustable volume control and is battery operated. (Available: Spring; Approximate retail price: $24.99)
The Twister Moves game is sure to get players on their feet and moving to the direction called out by two recorded DJs. The DJs (a male who directs the left side and a female who directs the right) provide dance move directions to the players. First players listen for the dance sequence as called out by the DJs, then they follow the moves on the Twister Moves mat. Miss a move and you’re out! Complete with three CDs, each with 60 minutes of dance-style music, and mats, the game has 200 different dance moves.
Brand new for 2003, the Furreal Friends Go Go My Walkin’ Pup toy is highlighted by Tiger’s proprietary technology, including lifelike movements and actions – her head moves from side to side, her mouth and tail move as she walks towards you. Pet her and her tail wags; pet her side and watch her turn toward you! When you talk to her, she tracks your sound and moves to where you are! (Ages: 6 & up; Available: Fall; Approximate retail price: $49.99)
Hasbro’s reintroduction of the G.I. Joe vs. Cobra theme was a tremendous hit with kids in 2002 and brought another year of excitement for the G.I. Joe brand. This year, kids will be introduced to the new Spy Troops, an elite force of G.I. Joe members disguised as the enemy to stop Cobra from the inside. For the first time since the 1980s, Hasbro will introduce a new G.I. Joe movie! The 44-minute DVD movie, called “Spy Troops: The Movie,” will be included with each Ninja Showdown 12-inch figure 2-pack this fall. Of course, a fleet of vehicles will also be available. (Approximate retail price: $3.99 and up; many items available now)
One of the hottest toys of 2002, the Beyblade won fans, awards and rave reviews, including the Toy of the Year Award in the UK. More than two million Beyblade tops have been sold in the U.S. alone. The brand gets even more exciting in 2003 with new feature-based tops coming out throughout the year, new deluxe launchers to enhance strategic play, and unique Beystadium arenas for new twists in the competition. There is even a new remote controlled top and launcher to take Beyblade matches to a whole new level of challenge. (Approximate retail price: $29.99; Ages: 8 & up; available in August)
The Easy-Bake Oven, the original kid’s oven brand introduced in 1963, has been delighting the young and young-at-heart with pint size cooking fun for 40 years! To celebrate this exciting milestone and honor America’s most beloved cooking toy and pop culture icon, Hasbro is introducing a brand new light bulb free oven! Now, you can make an entire meal from appetizer to dessert with the Easy-Bake Real Meal Oven. (Ages: 8 & up; Available: Fall; Approximate retail price: $34.99)
Hasbro will also bring the My Little Pony brand to life for a new generation in 2003. This treasured brand has been updated and returns with an extensive line of products! Girls will find all the magic of Ponyville in one beautiful castle! The brand will also introduce new ponies and accessories. (Ages: 3 & up; Available: Fall; Approximate retail price: $39.99)
The re-introduction of the Transformers Robots in Disguise and new Transformers Armada themes have again captured kids’ imaginations, as the TRANSFORMERS brand has for nearly 20 years. Kids and adults alike will be thrilled with the fall 2003 return of Unicron in Hasbro’s toy line and in new episodes of the animated program on Cartoon Network.
