This week, Pawtucket-based Hasbro Inc. unveiled its first-ever direct-to-consumer catalog featuring its vast portfolio of toy and game brands. A second consumer catalog will be mailed prior to the holiday season.
The 68-page full-color catalog is broken down into four sections – preschool, girls, boys, and electronics and games. An “at-a-glance” section at the front of the catalog identifies all Hasbro brands found in the catalog.
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Some of Hasbro’s brands include Tiger Electronics, Playskool, My Little Pony, Star Wars, Transformers, Parker Brothers and Milton Bradley.
The preschool section leads off the catalog with a description of Playskool’s new Ages & Stages system. The system uses a series of icons that illustrate what kind of play the toy encourages.
The girls section highlights several brands like My Little Pony, Littlest Pet Shop and Furreal Friends. The boys section showcases brands like Star Wars, Transformers, G.I. Joe, Nerf and Super Soaker.
And, the electronics and games section features products from the Tiger Electronics line and Parker Brothers products like Clue, Trivial Pursuit, Monopoly, Scrabble and Yahtzee.
Hasbro also recently launched www.hasbrotoyshop.com, an online toy and game store.
