Cingular Wireless partners with Sears

ATLANTA — In a move that capitalizes on its coverage in nine of the top ten Hispanic
markets nationwide, Cingular Wireless, which has offices in Providence, has announced
a partnership with Sears Roebuck & Company in its 2001 Fiesta Mobile program
which will visit 14 U.S. cities and 10 Hispanic festivals. Now in its sixth year,
the Sears Fiesta Mobile program consists of two customized motor homes with multimedia
capabilities offering interactive games, sweepstakes, prizes, signage and musical
events to festival-goers at Hispanic events across the country.