MyPrimeTime using Sane’s NetTracker

NORTH KINGSTOWN – MyPrimeTime, a media company that focuses on personal development for Baby Boomers, is utilizing NetTracker Web analytics software developed by North Kingstown-based Sane Solutions to capture rich clickstream data to understand visitor content preferences that dictate revenue-increasing decisions for both Web and non-Web channels, such as television programming. Part of MyPrimeTime’s user analysis requires the ability to link online visitor behavior with other visitor data culled from user registrations and survey responses, enabling them to target their most loyal users based on demographic or psychographic profiles.