The Providence Business News Executive Poll is a weekly survey of 70 business
leaders, representing small and large companies in a variety of industries.
QUESTION: According to the U.S. Census, Rhode Island’s
population grew 2.1 percent between 2000 and 2002, while the Hispanic population
grew 9.1 percent during the same period. Does your company or organization specifically
target the Hispanic or immigrant population with products, programs or services?
Yes: 29%
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No: 71%
QUESTION: Does the changing demographics of the Rhode Island consumer cause
you to design new products or add new services or programs – or are you able
to address that market with the same products and services you currently offer?
Products and services will have to be expanded: 29%
Maintain current products/services: 71%
QUESTION: Do any members of your management team speak Spanish?
Yes: 43%
No: 57%
QUESTION: Do any members of your sales force or marketing staff speak Spanish?
Yes: 57%
No: 43%
QUESTION: Would you be willing to invest resources in training existing
employees to speak another language?
Yes, it could help business: 43%
No, I don’t see a direct correlation to improving business: 57%
