Jeff LeBlanc

Jeff LeBlanc /
Jeff LeBlanc /

AGE: 37
POSITION: Senior vice president, director of retail operations, Citizens Financial Group
RESIDENCE: Coventry
LIFELONG AMBITION: To hike the Appalachian Trail north and the East Coast Greenway south
FAVORITE BOOK: “Night,” by Elie Wiesel

GUILTY PLEASURE: Wife, Kelly’s, chocolate chip cookies, sharing with the children
Before Jeff LeBlanc became a senior vice president for Citizens Financial Group, he was a jack of all trades. Luckily, he mastered one.
LeBlanc, 37, has a long list of “pre-professional” experience: as a postal worker, a concert security supervisor, a night-shift beer truck loader. But by 1997, he had worked his way to vice president of bank cards for Citizens Bank.
While in the position, he developed a marketing strategy for the bank’s debit and ATM card portfolio, a program that resulted in $50 million in annual revenue. He also created the new Electronic Banking Acquisition Team, which he said dramatically improved sales and the internal image of electronic delivery.
In 2000, he became senior vice president and director of phone bank services. There he engineered a complete overhaul of operations in a 12-month period that included redesigning teams and implementing new technologies. But it was a Citizens acquisition, which landed him with the responsibility of closing a 250-person operations group, that taught him his greatest experience at the job.
“I restructured our integration plan so that by the time the department was closed, virtually all colleagues had either found or been offered another position in their field,” LeBlanc wrote in his 40 Under Forty application. “The positive results of this experience now guide my thinking whenever consolidation or integration planning is required.”
Today, he is the senior vice president and director of retail operations at Citizens. There, he manages operations a 1,600-branch network, providing leadership for a team of more than 750 colleagues spread across 15 business units.
His responsibilities include setting strategic direction for the key branch systems – such as teller and new account opening – currency management strategy and branch cash settlement.
Away from the office, he lists a number of community service contributions, including the raising or donation of $77,000 to various charities. He also helped shepherd the agreement between CityArts and the CVS/ Highlander Charter School, a pact that will provide CityArts with a state-of-the-art, rent-free facility for 99 years, and coordinated efforts to raise money in relief of Hurricane Katrina and Station nightclub fire.

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