PROVIDENCE /PRNewswire/ — eBT, a leading provider of enterprise-wide Web content management and workflow solutions, recently announced that Public Broadcasting Service (PBS) has chosen its content management and workflow automation solution engenda to manage and personalize content for its Web site (www.pbs.org),as well as improve the site’s workflow process.
PBS is a private, non-profit media enterprise owned and operated by public television stations across the nation. PBS.org is the home of comprehensive companion Web sites for more than 450 PBS television programs and specials, as well as original Web content and real-time learning adventures. PBS said it chose engenda for several reasons, including:
Seifert Systems Invests in Energy Efficiency to Strengthen Operations
For manufacturers, energy is more than just another operating expense. It plays a critical role…
Learn More
- Reduce administrative burden: engenda’s easy-to-use browser-based workflow application will streamline the process for non-technical editorial staff to contribute and manage Web content.
- Increase localized content: PBS offers site visitors the opportunity to localize their content to view local television listings and other local features. engenda will enable PBS to extend its local offerings by allowing additional local content to be delivered based on user selection.
- Deliver content to multiple devices: XML-based engenda separates content from presentation and will enable PBS to deliver content to wireless devices such as mobile phones and handheld devices.
- Target content through personalization: Through customizable metadata, engenda will enable PBS to deliver personalized content for users, such as nature or history subjects, based on their profiles.
“We were searching for an open solution that we could rapidly deploy to help manage our site,” said Dave Johnston, PBS Interactive’s senior director of technology. “engenda integrates with our existing systems and infrastructures and offers us powerful dynamic content assembly, management and delivery capabilities to enable us to build personalized and localized pages, and provide a more robust and useful interactive experience for anyone visiting our Web site.”
“With the site currently serving as many as 3.4 million page views per day, PBS needed a scalable, flexible solution to manage content on their growing site,” said James Ringrose, president and CEO of eBT. “engenda will be essential in helping PBS efficiently and easily manage Web content to ensure they continue to maximize value to visitors by delivering with up-to-the- minute, relevant online information.”
